![]() įollowing the publishing of the article, journalist Lauren Wainwright, who was quoted in the article for several tweets she made during the GMAs 2012, filed a libel complaint towards Eurogamer together with her employer Intent Media, the organizer of the GMAs. The article was edited after its release by the Eurogamer staff due to a libel complaint, but an unedited version can still be found on NeoGAF. In the article, Florence is especially critical towards gaming journalists and their relation with product advertising, specifically Doritos and Mountain Dew. In the article, Florence comments on the state of gaming journalism due to his personal experiences with the Games Media Awards 2012 a week prior, on October 18th, and after seeing an image of Geoff Keighley surrounded by product placement (shown below) from that same date spread on the internet.
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